“Man Down,” a war thriller with Shia LaBeouf, grossed just £7 ($8.70) when it premiered in a single U.K. theater over the weekend, according to ComScore. That’s the equivalent of selling a single ticket, given that the U.K. Cinema Association puts the average movie admission cost in the country at £7.21.
“Poor Shia,” said Paul Dergarabedian, senior media analyst at ComScore. “That opening could be in the Guinness World Records or something.”
The film played in one location, Reel Cinema in Burnley. It was simultaneously released digitally on demand, making the theatrical release something of an afterthought. It launches on DVD and Blu-ray next month, according to the Guardian.